Featured Posts
Are you running a Social Media Test Pattern?
When was the last time you saw a test pattern? Honestly, it’s been a long time since I last saw one on television, but if you pay close attention when you’re online, you just might find that you’re staring at a social media test pattern instead of an active, engaging account. The Test Pattern Was [...]
Great Password Strategy for Your Organization
How to secure your computer I heard an interesting statistic this morning: using a $200 computer a person can crack a 5 character password in less than 1 second; a 7 character password in less than 18 minutes. Having a good password strategy is essential for every working adult (and should be taught to kids [...]
In a crisis, calm is contagious
Business crisis management involves a measure of serenity Spring is an interesting time of year for me. I spent 15 years running a non-profit organization with my wife, Beth. We ran 5 summer camp programs with over 1500 participants per year, managing a staff of 65 and over 100 volunteers. May and June [...]
What motivates people to engage with your business?
Business leaders are right to ask themselves how to tap people’s social motivations without being perceived as manipulative. This question is a fundamental one for businesses trying to engage their audience on social media platforms, such as Google+, Facebook or Pinterest. You Can Benefit From Your Audience’s Cooperative Nature The publisher of Yochai Benkler’s book [...]
10 Things Every Private School Should Do on YouTube
Marketing your Independent School with Video There are a few simple things that private schools can do to make the most of marketing themselves on their YouTube channel. 10 Things Every Private School Should Do on YouTube Educate. Don’t use video as a bullhorn to just tell people how great you are. Teach parents how [...]
